First Direct

First Direct (styled as first direct) is a telephone and internet-based retail bank in the United Kingdom, a division of HSBC Bank plc. First Direct has headquarters in Leeds, West Yorkshire, England, and has 1.16 million customers.

First Direct's tagline is "Black and white banking".

First Direct is based at two call centres in Stourton (Leeds) and Hamilton, South Lanarkshire, Scotland. Hamilton is the larger of the two call centres however the Leeds call centre handles risk assessment and some processing roles.